Scalable nature Intelligence for a diverse supermarket assortment

The Challenge

For a high-volume retailer like Picnic, understanding the environmental impact of the value chain is a monumental task that exceeds manual capacity:

• Every product consists of multiple ingredients, each with its own unique impact and risk profile.
• Assortments are subject to constant change and seasonality, making static, one-off consultancy assessments outdated quickly.

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The Solution

Spirefly provided a scalable data platform for the mapping of products → ingredients → countries of origin. Spirefly performed impact- and risk calculations across nine critical nature topics, including water stress, deforestation, and vulnerable ecosystems.

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Key features included:

• A dashboard with data visualizations of high priority products and suppliers
• A workspace where the team can interpret, discuss, and build on results in the context of industry practices, legislation, and business strategy.

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The Result

Baseline impact and risk assessment data on supplier and product level enables Picnic to:

• Build its nature strategy  on data-driven insights 
• Develop initiatives and pilot projects that have a strong contribution to halting biodiversity loss
• Streamline, focus and speed up supplier engagement