CASE STUDY
Food

Building a compelling business case

Background

Westland Kaas is a Dutch, family-owned cheese company aiming for 100% net climate neutrality by 2036. Westland has a brand-driven focus, and a partially outsourced supply chain. This makes it important to engage with suppliers to reduce supply chain emissions. Daan Mes spearheads all sustainability initiatives across the organization and its value chain.

I came in with one big question, expecting a simple yes or no. Instead, the assistant reframed my problem entirely. It identified the critical information I was missing and then generated the exact questions I needed to ask to move forward.
Daan Mes, Sustainability Manager

The Challenge

Daan faced an important decision: should Westland Kaas join a significant and costly sustainability initiative proposed by a key supplier? Before committing to this project, he wanted to make sure that participating in this project would result in tangible benefits for the planet and the company. He needed a clear path to either confidently support the initiative or justify declining it.

The Solution

Daan was guided through a strategic workflow. Spirefly highlighted that the decision couldn't be made without more information and proposed generating a list of targeted questions to ask the supplier. These questions were perfectly tailored to validate the program's integrity and value. Taking it a step further, the assistant then suggested structuring all this information into a compelling business case, complete with a 'cost of inaction' scenario.

The Result

The session transformed a single, blocking question into a clear, actionable strategy. Daan walked away with a tailored set of validation questions for his supplier and a ready-to-use structure for an internal business case. Spirefly provided not just the necessary tools, but also the strategic clarity and confidence needed to drive a significant investment decision forward. 

Unlike with a generic tool like ChatGPT, I trust the information provided on sustainability frameworks like SBTi. Checking for alignment with a leading framework is key for taking decisions.
Daan Mes, Sustainability Manager

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