Termeer Group: Making Board-Ready Sustainability KPIs
Termeer Group, the parent company for Dutch retail brands Sacha, Sissy Boy, and Manfield, manages a portfolio of over 7,000 unique products within a global supply chain. Zsuzsa Kozma, the CSR Director, is responsible for translating new EU regulations into a viable strategy and execution plan for the organization.
to validate a strategy that once needed external review
products across Sacha, Sissy Boy & Manfield
strategy pillars made SMART and board-ready
Challenge
Turning five strategy pillars into SMART, board-ready KPIs
Zsuzsa had drafted an integral sustainability strategy across five pillars; from responsible sourcing to carbon reduction. The challenge was making everything concrete and actionable:
- KPIs like “implement climate-focused innovation” weren’t SMART.
- There was no validation of whether the ambitions were realistic and aligned with industry best practices
Solution
Targets cross-referenced against sector best practices
Zsuzsa uploaded her complete draft strategy document to Spirefly. Unlike generic AI tools, Spirefly draws on a curated library of trusted sources to help out: Spirefly cross-referenced targets against sector best practices and provided specific suggestions for timelines and quantifiable commitments, through a structured process.
Result
A validated strategy presented to management in under an hour
- Confidence in my KPIs The strategy is now aligned with the latest science, current regulation, and industry peers, making it future proof and realistic.
- Time & Money saved What would have required expensive external validation, or days of research was now consolidated into less than an hour.
“I presented my strategy to management with confidence. My strategy is now rooted in trusted sources and it’s specific, actionable, and defensible.”
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