Studio Anneloes: Accelerating B Corp Recertification for Fashion
Studio Anneloes is a Dutch fashion brand with high sustainability ambitions and just a two-person sustainability team. Sustainability Manager Laura Koedijk and Sustainability Coordinator Iris van Trigt lead all sustainability initiatives within Studio Anneloes, including the company’s B Corp status. With B Lab’s newly released 2025 standards raising the bar significantly, all certified companies must reassess their practices and meet a comprehensive list of requirements to maintain certification.
Challenge
A stricter 2025 B Corp standard required a full gap analysis
The new B Lab standard has stricter requirements. For Studio Anneloes, this meant a comprehensive gap analysis and with that:
- Hiring external consultants for multi-hour assessments
- Waiting weeks for B Lab’s assessment process across all certification categories.
- Not building internal literacy on the new standard requirements, which is a problem: they’re the ones who will design solutions and implement them
Solution
A step-by-step B Corp gap assessment workflow
Iris used Spirefly’s B Lab gap assessment workflow. The workflow guided her step by step: upload their current B lab response, answer targeted questions, validate outputs. She stayed in control while Spirefly structured the process. Unlike generic AI, the workflow kept the task organized. She developed her expertise independently over time.
Result
B Corp gap analysis completed in under two hours
- More active role in the assessment process ourselves. From an early stage, we develop a deep understanding of the standards.
- Continuous access to guidance From gap analysis to the assessment process, Studio Anneloes can refer to structured workflows and insights anytime.
- Significant external costs avoided. Having proven that Spirefly’s analysis is reliable, Studio Anneloes can now use external expertise for verification rather than for creating the analysis.
- From weeks to hours. Tasks that used to take weeks of coordination and manual effort are now completed in under two hours.
“This changes how we approach the assessment. We take a more active role ourselves, guided by Spirefly, while external expertise validates rather than builds from scratch.”
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