---
title: "Picnic: Scalable Nature Intelligence for Retail"
description: "How Picnic's ESG team used Spirefly to map biodiversity impacts and risks across their full product catalog — from ingredients to countries of origin."
url: "https://www.spirefly.com/case-studies/scalable-nature-intelligence-for-a-diverse-supermarket-assortment"
collection: "Case studies"
published: 2026-06-12
license: proprietary
---

#### Challenge

## Assessing nature impact across 15,000 changing products

For a high-volume retailer like Picnic, understanding the environmental impact of the value chain is a monumental task that exceeds manual capacity:

- Every product consists of multiple ingredients, each with its own unique impact and risk profile.
- Assortments are subject to constant change and seasonality, making static, one-off consultancy assessments outdated quickly.

#### Solution

## A scalable platform from products to ingredients to countries of origin

Spirefly provided a scalable data platform for the mapping of products → ingredients → countries of origin. Spirefly performed impact- and risk calculations across nine critical nature topics, including water stress, deforestation, and vulnerable ecosystems.

Key features included:

- A dashboard with data visualizations of high priority products and suppliers
- A workspace where the team can interpret, discuss, and build on results in the context of industry practices, legislation, and business strategy.

#### Result

## A data-driven nature strategy and faster supplier engagement

Baseline impact and risk assessment data on supplier and product level enables Picnic to:

- Build its nature strategy on data-driven insights
- Develop initiatives and pilot projects that have a strong contribution to halting biodiversity loss
- Streamline, focus and speed up supplier engagement