---
title: "Termeer Group: Making Board-Ready Sustainability KPIs"
description: "How the CSR Director behind Sacha, Sissy Boy, and Manfield turned a draft sustainability strategy into SMART, science-aligned KPIs in under an hour."
url: "https://www.spirefly.com/case-studies/making-board-ready-kpis"
collection: "Case studies"
published: 2026-06-12
license: proprietary
---

#### Challenge

## Turning five strategy pillars into SMART, board-ready KPIs

Zsuzsa had drafted an integral sustainability strategy across five pillars; from responsible sourcing to carbon reduction. The challenge was making everything concrete and actionable:

- KPIs like "implement climate-focused innovation" weren't SMART.
- There was no validation of whether the ambitions were realistic and aligned with industry best practices

#### Solution

## Targets cross-referenced against sector best practices

Zsuzsa uploaded her complete draft strategy document to Spirefly. Unlike generic AI tools, Spirefly draws on a curated library of trusted sources to help out: Spirefly cross-referenced targets against **sector best practices** and provided specific suggestions for **timelines** and **quantifiable commitments,** through a structured process.

#### Result

## A validated strategy presented to management in under an hour

- **Confidence in my KPIs** The strategy is now aligned with the latest science, current regulation, and industry peers, making it future proof and realistic.
- **Time & Money saved** What would have required expensive external validation, or days of research was now consolidated into less than an hour.